, subsidiary of Friem Group, is an innovative startup in the e-mobility market. is Friem group’s e-mobility start-up was born in July 2016 with the aim of producing and selling engineering solutions for the EV charging infrastructure.

During the first months had been developing a marketing strategy and 2 innovative product concepts, in synergy with CRIET, the economics research center of the University of Milan, Italy. After studying both the technology and the international legislations, product concepts with both technological and functional features have been developed by the company.

The innovation of Y is the design and marketing of a “smart” EV charging station, called “Yesstower”.
The charging tower is equipped with the Internet Of Things technology, so it is able to interact with numerous devices (IOS and Android apps). It offers multiple functionalities, according to the the user type and selections, regarding the control, use, charge management and vehicle safety. The Yesstower will be soon available with the following optional features: proximity sensors, webcam and contactless payment.
Y is putting effort to ensure a safe, simple and reliable vehicle recharge.

Moreover, we aim at fulfilling the following needs:

  1. Extend the charging infrastructure to promote the development and the sale of EVs.
  2. Move towards the goal of a sustainable future (check out the Paris Agreement of 11/12/2015, for the reduction of global CO2 emissions and greenhouse gases)
  3. Environmental consciousness of several governments, promoting investments and incentives in electric vehicles registration.

At the hub of our actions  there are: the Customer and our reliability.

Company presentazion

Continuous effort with some unique elements:

  • a capillar network of technicians for the maintenance on the italian soil.
  • 5 years warranty
  • pre-sale inspection all around the italian soil
  • transport and maintenance service
  • suite software mobile with a charging reservation service